“Associations are in a fight for the future, a fight that is taking place both outside and inside our organisations” – Jeff De Cagna, Associations Unorthodox: Six Really Radical Shifts Toward the Future.
When you have been following Jeff De Cagna’s work as long as I have there is nothing affronting about the statement above which starts off his latest work. You will either agree from this point, or not. Either way the eBook is worth the read as you will be hard pressed to find the challenges facing associations more deliberately or vibrantly expressed as you will here. Kudos to ensuring that the audience knows that what is inside will be deemed by many as radical – it is in the title after all. “Purposeful provocation” is how it is described in the introduction.
I would expect nothing less. What I didn’t expect was how much more there is. Continue reading